A festive holiday commercial starring Cardi B as the colorful protagonist of “A Cardi Carol,” a modern twist on a classic Christmas tale. The narrative blends nostalgic storytelling with contemporary flair — starting in a snowy Bronx setting and transitioning to present day where Cardi B runs her own whimsical “Twerk Shop,” turning Pepsi cans into gifts and cash to give forward. The spot ties into Pepsi’s broader Gift It Forward initiative, encouraging consumers to scan QR codes on Pepsi products for a chance to win prizes and spread holiday cheer.